HubSpot migration guide

HubSpot Migration Checklist

Use this checklist before moving a website to HubSpot so you protect SEO, preserve lead capture, and avoid launch surprises.

What you need to know

This guide is designed to answer one specific migration question clearly, then help you decide whether you need a broader HubSpot migration plan.

1. Inventory the current website

Pages and templates

List core pages, landing pages, blog templates, reusable sections, and any special layouts that must be rebuilt.

SEO assets

Export URLs, titles, meta descriptions, canonicals, headings, image alt text, and priority internal links.

Conversion paths

Document forms, CTAs, thank-you pages, notifications, routing, and CRM dependencies.

2. Define what must be rebuilt in HubSpot

Core build scope

  • Templates and reusable modules
  • Navigation and footer
  • Forms and CTA paths
  • Blog structure where relevant

Technical migration scope

  • Redirect map
  • Analytics and tracking
  • Cookie and consent tooling
  • Launch QA checklist

3. Verify the site before and after go-live

Before launch

Check forms, mobile layouts, metadata, redirects, indexability, analytics, and critical conversion paths.

At launch

Publish with redirects ready, validate live URLs, and test priority journeys immediately.

After launch

Monitor Search Console, analytics, form submissions, broken links, and any unexpected crawl issues.

Frequently asked questions

At minimum: page inventory, template scope, SEO metadata, redirect mapping, forms, analytics, integrations, QA, and post-launch checks.

Before the build starts. The checklist is most useful when it shapes scope instead of being used only as a final review.

Yes. Redirect mapping is one of the most important tasks in any website migration because URL changes can otherwise create avoidable SEO loss.

Need help with the full migration?

Start with the HubSpot website migration guide, continue to our HubSpot website migration service, or review platform-specific pages for WordPress, Webflow, Wix, and Squarespace.