URL and metadata review
- Export current URLs
- Map changed URLs to destinations
- Preserve titles and descriptions
- Review canonicals and headings
A CMS move does not automatically hurt SEO. Most migration losses come from preventable execution problems: broken redirects, lost metadata, bad canonicals, and missed QA.
Guide
This guide is designed to answer one specific migration question clearly, then help you decide whether you need a broader HubSpot migration plan.
Before launch
At launch
Test important old URLs and confirm they resolve to the right new destinations.
Check robots directives, noindex tags, canonicals, sitemap access, and page status codes.
Confirm analytics, Search Console, and conversion tracking still work after launch.
After launch
Watch indexing, coverage, sitemaps, and unexpected 404s.
Compare organic landing pages, conversions, and engagement on priority URLs.
Resolve redirect gaps, broken links, or metadata issues quickly while the migration is still fresh.
FAQ
Not inherently. The main SEO risks come from poor redirect mapping, missing metadata, broken internal links, and inadequate launch QA.
Yes when URLs change. Redirects help users and search engines reach the right replacement pages after the move.
Search Console coverage, 404s, sitemap status, organic landing pages, conversions, and any sudden drops on important URLs.
Next step
Start with the HubSpot website migration guide, continue to our HubSpot website migration service, or review platform-specific pages for WordPress, Webflow, Wix, and Squarespace.