Posts and media
Export the posts that should move, confirm featured images, embedded assets, downloadable files, videos, and any shortcodes or blocks that need manual handling.
WordPress blog migration
Migrate a WordPress Blog to HubSpot
Moving a WordPress blog into HubSpot is not only a post import. The migration has to preserve the content model, media, internal links, URL intent, and SEO signals that make the blog useful.
Blog migration checklist
What to map before moving blog posts to HubSpot
A clean blog migration starts with the current WordPress structure. Posts, categories, authors, images, and links should be inventoried before the HubSpot blog is configured.
Authors, categories, and tags
Decide which authors and taxonomies should survive, which can be simplified, and how HubSpot should organize the blog after migration.
Internal links and CTAs
Review links between posts, links from service pages, inline CTAs, forms, gated assets, and any conversion paths attached to blog content.
SEO continuity
Protect blog URLs, redirects, and metadata
Keep the URL intent stable
- Identify posts that already rank or attract links
- Preserve URLs where possible
- Map changed WordPress permalinks to one-to-one 301 redirects
- Avoid redirecting old posts to generic blog listing pages
Carry over page-level signals
- Titles and meta descriptions
- Canonical intent
- Headings and useful body copy
- Image alt text and media references
Common risks
Where WordPress blog migrations usually break
Shortcodes and page builder blocks
Old WordPress content may include plugin-specific markup that does not translate cleanly into HubSpot. These pieces need review before import.
Author and archive URLs
Category, tag, author, and archive pages can create crawl changes after migration. Decide whether each one should stay, redirect, or be removed.
Lost contextual links
Blog posts often support service pages through internal links. Those relationships should be preserved so commercial pages do not lose support.
Next step
Need the full WordPress to HubSpot migration?
Use the WordPress to HubSpot migration service for the full page, blog, SEO, forms, redirects, and launch workflow. For SEO details, review the WordPress to HubSpot SEO migration guide.