Pages and templates
List core pages, landing pages, legal pages, reusable sections, custom templates, page builder layouts, and any pages that should be consolidated or retired.
Migration checklist
WordPress to HubSpot Migration Checklist
Use this checklist before moving a WordPress website to HubSpot so pages, blog content, redirects, forms, tracking, and SEO checks are not discovered too late.
Inventory
1. Capture the WordPress site before rebuilding it
Blog and media
Count posts, authors, categories, tags, featured images, downloads, embedded media, and blog templates that need to exist in HubSpot.
Plugins and dependencies
Document form plugins, SEO plugins, caching, popups, tracking scripts, shortcodes, custom post types, and any functionality that HubSpot must replace.
SEO and redirects
2. Map URLs before anything changes
Export current signals
- Indexable WordPress URLs
- Titles, descriptions, canonicals, and H1s
- Top organic landing pages
- Internal links and sitemap URLs
Plan the HubSpot destination
- URLs that stay unchanged
- Changed URLs that need one-to-one redirects
- Old posts or pages that should merge
- Redirects for removed category or tag URLs
Launch readiness
3. Test the HubSpot version like a real migration
Before launch
Review responsive templates, forms, thank-you pages, metadata, internal links, sitemap output, robots rules, analytics, and conversion paths.
At launch
Publish with redirects ready, test priority URLs, confirm HTTPS and canonicals, submit the sitemap, and inspect representative pages in Search Console.
After launch
Watch 404s, redirect chains, form submissions, indexed pages, organic landing pages, and any query or page that drops unexpectedly.
Next step
Turn the checklist into a migration scope
For the full implementation, use the WordPress to HubSpot migration service. For blog-specific planning, review how to migrate a WordPress blog to HubSpot.